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About Whimseybox

At Whimseybox, we believe that everyone can make something beautiful. (Yes, even you Ms. I’m Not Creative!) And we know firsthand how awesome the experience of making something yourself can be, but too often the hassle of gathering materials and following confusing instructions derails even experienced DIYers. Whimseybox brings the best designed projects and top-notch materials from the bloggers and brands you love directly to your doorstop every month. Follow the instructions precisely or give the project your own spin – it’s up to you!

The Team


Alicia DiRago

Founder and CEO

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Alicia DiRago is the founder and CEO of Whimseybox. She is a lifelong crafter and former chemical engineer obsessed with making everything from bracelets to homebrewed beer! Alicia has led DIY at major tradeshows, designed projects for and been featured in The Wall Street Journal. Alicia You can find her personal DIY, fashion and design blog at dismountcreative.com.


Patrick Navarro

Co-founder & CTO

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Patrick Navarro is the co-founder and CTO of Whimseybox. He is a ruby developer and designer from Texas where he attended Texas A&M University and studied Electrical Engineering. Previously he worked for VaynerMedia, Gowalla, and AMD. He's done work for NASA, GE, Lipton, New Jersey Nets, and 6pm. Patrick plays guitar and enjoys a good IPA. He blogs at patricknavarro.com

Graphic Design Lead

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Alyssa Wible is a Creative Assistant at Whimseybox. She is a jewelry and graphic designer, as well as a photographer who graduated from the Visualization program at Texas A&M University. Her love for art and especially fashion attracted her to the DIY movement, and she's been hooked ever since. Alyssa blogs with her best friend and photographer Michelle at michelleandalyssa.com.


Michelle Frey-Tarbox

Director of Operations

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Michelle Frey-Tarbox is the Director of Operations at Whimseybox. She brings order to the chaos with a MBA specialized in Supply Chain Management from Iowa State University. Her passion and appreciation of all things homemade came from the lessons passed down from the women in her family and the smile when her mom gets a handmade card. Michelle is on Instagram @mftarbox where she posts copious pictures of her cats.


Alison Strang

Operations Associate

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Alison is the Operations Associate at Whimseybox. Born and raised in Maine, Ali was brought up in the creative culture of craft fairs and artist co-ops where she discovered her love of all things handmade. A true dilettante, she rarely repeats a project and considers herself one lucky lady that her passions have collided with her career.



Ashley Rose

Blog Contributor

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Ashley's work has been featured on WIRED, Design Sponge, The Huffington Post, Stylelist Home, Ikea, and Cool Material. When she's not making, styling and shooting great DIY inspiration for the Whimseybox community she's crafting up projects, recipes and cheesy jokes on her personal blog sugarandcloth.com.


Mandy Pellegrin

Blog Contributor

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By day, Mandy is a Washington bureaucrat (and proud of it). At night and on the weekends, she gets herself into all sorts of crafty and creative shenanigans. Follow along with her adventures on her blog, Fabric Paper Glue.


Jeran McConnel

Blog Contributor

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Jeran is a wife, mom to 3 kiddos, world traveler, proud redhead, thrifter, and a DIY girl. She believes that living beautifully doesn't have to cost a fortune, to see more of her Simple California Life, visit her blog Oleander and Palm.


Esther Kao

Blog Contributor

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Esther is a graphic designer and crafter who blogs over at WhollyKao (whollykao.com). She also makes jewelry, and enjoys taking part in local craft fairs. Esther is a huge fan of yoga, the outdoors, and all kinds of popcorn.


Ciera Holzenthal

Blog Contributor

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Ciera is a graphic designer and blogger who loves photography, traveling, the color green, typography, New Orleans, festivals and keyboard shortcuts. She blogs about DIY projects, photography, home decor, arts and crafts, music, inspired living, and all things graphic design at Ciera Design


Kristin Guy

Blog Contributor

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Kristin Guy is a Los Angeles based food & lifestyle writer, designer and photographer for several national online publications. She is also the author and online personality of TheCuisinerd, a quirky food destination where readers are inspired to dine by design and geek out gourmet style.


We’re proud that Whimseybox has been featured in great publications like The Wall Street Journal, The Chicago Tribune, Crain’s Chicago Business, Houston Business Journal, TechCrunch and more. For additional information, check out our press page.




Free standard shipping offer valid for orders more than $79 within the United States. No code required. Gift cards, taxes and prior purchases do not qualifytoward the minimum purchase requirement. Eligible customers must select standard shipping during checkout in order to receive free shipping. If you choose another shipping option, additional charges will apply. No adjustments on previous purchases. Offer is non-transferable and subject to change without notice. Not valid on international shipments.



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